Essentials of Digital Marketing and Lead Generation
eDiploma Credit: 2 Points
Learn to apply essential digital marketing skills like SEO and WordPress for lead generation in this online course.
This online course will provide you with a comprehensive guide to leverage online tools to generate traffic to your business. You will learn how to create a business website and about the importance of online surveys. We will also take you through the mechanics of Search Engine Optimization (SEO) and its benefits to small business owners, with a particular focus on lead generation. Sign up now and learn these invaluable skills.
Course Curriculum
Starter Guide to Digital Marketing
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Learning Outcomes00:00
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Introduction to Digital Marketing00:00
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What Is Marketing and How It Relates to Digital Marketing00:00
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Creating Buyer Persona to Win More Business00:00
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How to Get More Visitors and More Conversion00:00
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How to Build and Share Online Surveys00:00
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Lesson Summary00:00
Digital Infrastructure Domain, Hosting & Website
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Learning Outcomes00:00
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Creating a Website From Popular Free Hosting Sites00:00
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Introduction to Free Domain and Hosting00:00
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How to Select the Domain Name for a Business00:00
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How to Buy a Domain and Hosting00:00
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How to Select and Buy Reseller Hosting00:00
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How to Renew Domain and Issue Hosting From Reseller Panel00:00
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What is IP Address and Name Server?00:00
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How to Use FTP and cPanel to Upload and Download Files00:00
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How to Use FileZilla to Edit Pages of Live00:00
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How to Create FTP Account for Restricted Access and Safety00:00
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Connecting a Domain With a Hosting Server00:00
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How to Redirect a Domain to Any Other URL00:00
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How to Use the Email Function Under a Domain00:00
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How to Get HTTPS Secured URL Using SSL00:00
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Introduction to HTML, CSS, and Website Creation00:00
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Basic HTML and Text Editor Brackets00:00
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How to Edit a Static HTML Website and Get a Website From the Free Template00:00
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Uploading the Site From cPanel and FTP Based FileZilla00:00
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Backup and Restore a Website00:00
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Lesson Summary00:00
Creating a Business Website with WordPress
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Learning Outcomes00:00
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WordPress and Its Power to Promote Your Business00:00
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How to Install WordPress Using Softaculous and Manual Upload by FTP00:00
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Backing Up WordPress and Shifting It to a New Server00:00
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Identifying Database and Working on Its Optimization, Password Change00:00
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How to Install Themes and Plugins in WordPress00:00
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How to Create a Custom WordPress Website00:00
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How to Create a Landing Page Using WordPress00:00
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How to Create Your Online Store Using WordPress and WooCommerce00:00
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How to Manage WooCommerce Store00:00
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How to Use Post, Categories, Page and Menu00:00
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How to Use Post and Page to Create Content00:00
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Design a Professional Website Using a Premium Forest Theme00:00
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Lesson Summary00:00
Paid Marketing and SEO
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Learning Outcomes00:00
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Ad Planning With Google Ads00:00
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Social Media Marketing00:00
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How to Use Facebook to Grow Your Business00:00
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SEO and Its Benefits00:00
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On-Page Optimization00:00
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Off-Page Optimization00:00
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Lesson Summary00:00
Course assessment
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Final Quiz
Order certificate
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Order your certificate00:00