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Digital Advertising and Marketing 101
eDiploma Credit: 2 Points
This online course describes the influence of digital marketing and advertising, as well as the different Ad types.
This online course on the fundamentals of digital advertising and marketing has been developed as an introductory course on digital and online advertising. You will learn the basics of digital media and the influence of digital marketing and advertising on businesses. By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads.
Course Curriculum
Digital Ads and Digital Ads Ecosystem
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Learning Outcomes00:00
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Introduction to the Course00:00
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True or False
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The IAB, Banner Ads, Video Ads and Rich Media00:00
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Custom, Skins, Social Media, Audio Ads, and Search00:00
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Publisher Direct, Exchanges, Networks, DSPs & ATDs00:00
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How DSPs, SSPs, Exchanges, Networks, and Publishers all Work Together00:00
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True or False
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Lesson Summary00:00
Digital Marketing and Reporting
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Learning Outcomes00:00
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Buying Digital Ads00:00
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QUIZ
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Ad Targeting00:00
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QUIZ
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What is an Ad Server?00:00
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Illustration of How Ad Servers Work00:00
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Digital Advertising Reporting Overview00:00
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Conclusion00:00
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QUIZ
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Lesson Summary00:00
Course assessment
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QUIZ
Order Certificate
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Order your certificate Certificate00:00