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May 11, 2022

Digital Advertising and Marketing 101

eDiploma Credit: 2 Points 

This online course describes the influence of digital marketing and advertising, as well as the different Ad types.

 

This online course on the fundamentals of digital advertising and marketing has been developed as an introductory course on digital and online advertising. You will learn the basics of digital media and the influence of digital marketing and advertising on businesses. By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads.

Course Curriculum
Digital Ads and Digital Ads Ecosystem
  • Learning Outcomes
    00:00
  • Introduction to the Course
    00:00
  • True or False
  • The IAB, Banner Ads, Video Ads and Rich Media
    00:00
  • Custom, Skins, Social Media, Audio Ads, and Search
    00:00
  • Publisher Direct, Exchanges, Networks, DSPs & ATDs
    00:00
  • How DSPs, SSPs, Exchanges, Networks, and Publishers all Work Together
    00:00
  • True or False
  • Lesson Summary
    00:00
Digital Marketing and Reporting
  • Learning Outcomes
    00:00
  • Buying Digital Ads
    00:00
  • QUIZ
  • Ad Targeting
    00:00
  • QUIZ
  • What is an Ad Server?
    00:00
  • Illustration of How Ad Servers Work
    00:00
  • Digital Advertising Reporting Overview
    00:00
  • Conclusion
    00:00
  • QUIZ
  • Lesson Summary
    00:00
Course assessment
  • QUIZ
Order Certificate
Congratulations for successfully completing this course. You have earned 2 credit points towards your 750 total credit points required to graduate with ediploma. Complete the order to issue the certificate.
  • Order your certificate Certificate
    00:00

About the instructor

4.00 (18 ratings)

35 Courses

2 students

Free
Durations: 4 hours
Lectures: 16
Students: Max 0
Level: Beginner
Language: English
Certificate: Yes