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Digital Advertising and Marketing 201
eDiploma Credit: 2 Points
Learn the aspects of programmatic advertising, ad fraud, and the future of digital marketing in this online course.
Digital marketing is a huge industry which if used right can take a business from zero to a hundred in no time. This online digital marketing certification on digital marketing and programmatic advertising gives a more in-depth explanation of the complex world of digital marketing and advertising and explores the procedures that occur every day to deliver trillions of ads on billions of digital devices including ad fraud and viewability.
Course Curriculum
Programmatic Advertising
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Introduction to Digital Marketing & Advertising00:00
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Programmatic Advertising00:00
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Real-Time Bidding (RTB)00:00
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True or False
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Waterfall00:00
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Header Bidding00:00
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Mobile Header Bidding00:00
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Quiz
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Mobile SDK and Trends00:00
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Mobile Trend00:00
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Quiz
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Lesson Summary00:00
Verification and Data Collection
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Learning Outcomes00:00
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Verification Part 100:00
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Verification Part 200:00
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Viewability00:00
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Ads.txt00:00
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Quiz
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Types of Data00:00
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Laws and Privacy00:00
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Data Management Platform (DMP)00:00
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The Future00:00
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The End00:00
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Quiz
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Lesson Summary00:00
Course assessment
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Digital Advertising and Marketing 201 – Course Assessment00:00
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Learning Outcomes00:00
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Final Quiz
Order certificate
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Order you certificate00:00