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April 16, 2022

Digital Advertising and Marketing 201

eDiploma Credit: 2 Points 

Learn the aspects of programmatic advertising, ad fraud, and the future of digital marketing in this online course.

Digital marketing is a huge industry which if used right can take a business from zero to a hundred in no time. This online digital marketing certification on digital marketing and programmatic advertising gives a more in-depth explanation of the complex world of digital marketing and advertising and explores the procedures that occur every day to deliver trillions of ads on billions of digital devices including ad fraud and viewability.

Course Curriculum
Programmatic Advertising
  • Introduction to Digital Marketing & Advertising
    00:00
  • Programmatic Advertising
    00:00
  • Real-Time Bidding (RTB)
    00:00
  • True or False
  • Waterfall
    00:00
  • Header Bidding
    00:00
  • Mobile Header Bidding
    00:00
  • Quiz
  • Mobile SDK and Trends
    00:00
  • Mobile Trend
    00:00
  • Quiz
  • Lesson Summary
    00:00
Verification and Data Collection
  • Learning Outcomes
    00:00
  • Verification Part 1
    00:00
  • Verification Part 2
    00:00
  • Viewability
    00:00
  • Ads.txt
    00:00
  • Quiz
  • Types of Data
    00:00
  • Laws and Privacy
    00:00
  • Data Management Platform (DMP)
    00:00
  • The Future
    00:00
  • The End
    00:00
  • Quiz
  • Lesson Summary
    00:00
Course assessment
  • Digital Advertising and Marketing 201 – Course Assessment
    00:00
  • Learning Outcomes
    00:00
  • Final Quiz
Order certificate
  • Order you certificate
    00:00

About the instructor

4.00 (18 ratings)

35 Courses

2 students

Original price was: $20,00.Current price is: $10,00.
Durations: 5 hours
Lectures: 23
Students: Max 0
Level: Beginner
Language: English
Certificate: Yes